@phdthesis{digilib14697,
           month = {August},
           title = {JEJARING SOSIAL SEBAGAI MEDIA KOMUNIKASI PEMASARAN
(STUDI DESKRIPTIF PADA AKUN TWITTER @KALIMILK)
},
          school = {UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA},
          author = {NIM. 07730072 HUSNI MUBAROK },
            year = {2014},
            note = {Pembimbing :  Diah Ajeng Purwani, S.Sos., M.Si

},
        keywords = {Keywords: Twitter, marketing communications, and social media.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/14697/},
        abstract = {Nowadays, the developments of the internet users in Indonesia, especially
twitter, quite growth rapidly and it also affects the pattern of communication in
the world of marketing communications. Twitter users in Indonesia get the ranks
third in the world. This phenomenal makes the communicator (actor) of marketing
communications flocked and switch to use twitter as the social media in their
marketing communications activity. This is a new concept that Marketing
communication does for take the advantage from the new media channels and to
reach consumers more, so this is what Kalimilk used through social media twitter.
The milk shop with brand "Kalimilk" allready opened since 2010 this brand
become a famous brand in Yogyakarta and every night is always full with
consumer. Even two years after the twitter of Kalimilk appears, the numbers of
the followers Kalimilk were able to beat the other famous brands such as netsle
which in 2012 just have 9.000 followers.
In this research, the researcher used qualitative methods of study case to
get the main point from the research, so this research has a clear purpose, rational
and get the maximum results. This research aims to describe the activity of
marketing communications in social media through @Kalimilk twitter account.
The selection of account @Kalimilk is based on the phenomenal account Twitter
Kalimilk that giving effect for brand Kalimilk, in order to promote the pure milk
which increase in annually. These phenomenal also giving effects in increase the
amount of the followers in account @Kalimilk, and it?s proven that follower
@Kalimilk exceeding the other twitter account such as Netsle, and Indofood.
Kalimilk Twitter account also becomes trending topic in social networking media
especially twitter.
The research on marketing communication activities account @Kalimilk
findings that characteristics of messages and content of message which carried by
@Kalimilk twitter account is able to give a positive image and brand positioning
of Kalimilk. Kalimilk Account activity capable to create a communication
interaction between the brand with the followers.
}
}