relation: https://digilib.uin-suka.ac.id/id/eprint/14697/
title: JEJARING SOSIAL SEBAGAI MEDIA KOMUNIKASI PEMASARAN  (STUDI DESKRIPTIF PADA AKUN TWITTER @KALIMILK)  
creator: HUSNI MUBAROK , NIM. 07730072
subject: Ilmu Komunikasi
description: Nowadays, the developments of the internet users in Indonesia, especially  twitter, quite growth rapidly and it also affects the pattern of communication in  the world of marketing communications. Twitter users in Indonesia get the ranks  third in the world. This phenomenal makes the communicator (actor) of marketing  communications flocked and switch to use twitter as the social media in their  marketing communications activity. This is a new concept that Marketing  communication does for take the advantage from the new media channels and to  reach consumers more, so this is what Kalimilk used through social media twitter.  The milk shop with brand "Kalimilk" allready opened since 2010 this brand  become a famous brand in Yogyakarta and every night is always full with  consumer. Even two years after the twitter of Kalimilk appears, the numbers of  the followers Kalimilk were able to beat the other famous brands such as netsle  which in 2012 just have 9.000 followers.  In this research, the researcher used qualitative methods of study case to  get the main point from the research, so this research has a clear purpose, rational  and get the maximum results. This research aims to describe the activity of  marketing communications in social media through @Kalimilk twitter account.  The selection of account @Kalimilk is based on the phenomenal account Twitter  Kalimilk that giving effect for brand Kalimilk, in order to promote the pure milk  which increase in annually. These phenomenal also giving effects in increase the  amount of the followers in account @Kalimilk, and it’s proven that follower  @Kalimilk exceeding the other twitter account such as Netsle, and Indofood.  Kalimilk Twitter account also becomes trending topic in social networking media  especially twitter.  The research on marketing communication activities account @Kalimilk  findings that characteristics of messages and content of message which carried by  @Kalimilk twitter account is able to give a positive image and brand positioning  of Kalimilk. Kalimilk Account activity capable to create a communication  interaction between the brand with the followers.  
date: 2014-08-29
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/14697/2/07730072_bab-i_iv-atau-v_daftar-pustaka%281%29.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/14697/1/07730072_bab-ii_sampai_sebelum-bab-terakhir%281%29.pdf
identifier:   HUSNI MUBAROK , NIM. 07730072  (2014) JEJARING SOSIAL SEBAGAI MEDIA KOMUNIKASI PEMASARAN (STUDI DESKRIPTIF PADA AKUN TWITTER @KALIMILK).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.