TY  - THES
N1  - Pembimbing :  Drs. Bono Setyo, M.Si


ID  - digilib14701
UR  - https://digilib.uin-suka.ac.id/id/eprint/14701/
A1  - SUNARYO HADI , NIM.  07730078
Y1  - 2014/08/23/
N2  - Jogjakarta is a city that is predicated as a student city, the increasing
number of university standing on the ground jogja city, the impact on the number
of students from outside the city of Yogyakarta. these things have an effect on the
increase in population density in Yogykarta. Hence the need for information or
news is also increasing. One of the mass media that is not foreign to the people of
Jogja is the Sovereignty of the People's Daily newspaper, or better known as KR.
Since 1945 there has been a daily newspaper (SKH) KR circulating all over the
city, until this moment was this newspaper still circulated every early morning in
order to meet the public's thirst Jogja will need information and news that is
happening in Jogja.
Over time, other newspapers began to emerge that the coloring hunting
community in selecting the desired print media. And came in second, the second
where the scent of competition among suppliers of daily newspapers in Jogjakarta
has increased sharply with the emergence of the newspaper brands in Jogjakarta.
One is the daily newspaper Tribune Jogja, newspapers that will be the object of
research by the authors in terms of its marketing communications strategy in
shaping the brand awarnes. Researchers will use a qualitative descriptive method
to exposure systematically.
In this study, SKH company Tribune Jogja in shaping brand MCO
awarenss use optimization strategies to make an integrated marketing
communications. That is, this company combines the various elements of the
marketing communications mix into a single unit just as: personal selling, direct
selling, and public relations.

PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
KW  - Keywords: Strategy
KW  -  Marketing Communications
KW  -  and Brand Awarnes
M1  - skripsi
TI  - STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBENTUK BRAND
AWARENES
(STUDI DESKRIPTIF KUALITATIF PADA SKH TRIBUN JOGJA)

AV  - restricted
ER  -