relation: https://digilib.uin-suka.ac.id/id/eprint/14742/
title: SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN KEYWORD UNTUK  PEMASANGAN IKLAN PADA GOOGLE ADWORDS MENGGUNAKAN  METODE ANALYTICAL HIERARCHY PROCESS  
creator: INDRA FIRMANSYAH , NIM. 10650034
subject: Tehnik Informatika
description: Based on ZenithOptimedia data, the growth of advertisement bussines is increasing  in the world. Internet has become a media witch has a very big contribution in the  growth of a global advertisement shopping. The most interesting online advertising  program is Google AdWords. Google AdWords is Google's advertising system in  which advertisers bid on certain keywords in order for their clickable ads to appear  in Google's search results. The advertiser must consider the historical statistics of a  keyword before using it to advertise their clickable ads in Google AdWords. The  historical statistics is average monthly searches of keyword, competition among the  advertisers, and suggested bid from Google AdWords. Google prepares a tool called  Keyword Planner that can be used to analyze a keyword. It will give a keyword  statistics and also a lot of keyword ideas according to it’s relevance. The advertiser  has to choose 10 – 20 keyword which have base historical statistics among the  keyword ideas, so it will lose a lot of time and complicate them. One way that can  help the advertiser in choosing the keywords is by using decision support system  which use Analytical Hierarchy Process (AHP) method.  Analytical Hierarchy Process is a comprehensive and structurized decision taken  method. Analytical Hierarchy Process also spreadly used in multikriteria problem  solving. There are four base criteria which used in this method. There are keyword  specification, average monthly searches, competition among the advertisers, and  suggested bid from Google AdWords.  The result of this research shows that this decision support system is able in giving  a keyword rank based on the calculation result of keyword quality witvh is suitable  with Analytical Hierarchy Process method. The testing of alpha and beta system  shows that this system successfully built as expected.  
date: 2014-08-29
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/14742/2/10650034_bab-i_iv-atau-v_daftar-pustaka%281%29.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/14742/1/10650034_bab-ii_sampai_sebelum-bab-terakhir%281%29.pdf
identifier:   INDRA FIRMANSYAH , NIM. 10650034  (2014) SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN KEYWORD UNTUK PEMASANGAN IKLAN PADA GOOGLE ADWORDS MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS.  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.