%A NIM. 10650034 INDRA FIRMANSYAH 
%O Pembimbing :  Agus Mulyanto, S.Si., M.Kom.


%T SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN KEYWORD UNTUK
PEMASANGAN IKLAN PADA GOOGLE ADWORDS MENGGUNAKAN
METODE ANALYTICAL HIERARCHY PROCESS

%X Based on ZenithOptimedia data, the growth of advertisement bussines is increasing
in the world. Internet has become a media witch has a very big contribution in the
growth of a global advertisement shopping. The most interesting online advertising
program is Google AdWords. Google AdWords is Google's advertising system in
which advertisers bid on certain keywords in order for their clickable ads to appear
in Google's search results. The advertiser must consider the historical statistics of a
keyword before using it to advertise their clickable ads in Google AdWords. The
historical statistics is average monthly searches of keyword, competition among the
advertisers, and suggested bid from Google AdWords. Google prepares a tool called
Keyword Planner that can be used to analyze a keyword. It will give a keyword
statistics and also a lot of keyword ideas according to it’s relevance. The advertiser
has to choose 10 – 20 keyword which have base historical statistics among the
keyword ideas, so it will lose a lot of time and complicate them. One way that can
help the advertiser in choosing the keywords is by using decision support system
which use Analytical Hierarchy Process (AHP) method.
Analytical Hierarchy Process is a comprehensive and structurized decision taken
method. Analytical Hierarchy Process also spreadly used in multikriteria problem
solving. There are four base criteria which used in this method. There are keyword
specification, average monthly searches, competition among the advertisers, and
suggested bid from Google AdWords.
The result of this research shows that this decision support system is able in giving
a keyword rank based on the calculation result of keyword quality witvh is suitable
with Analytical Hierarchy Process method. The testing of alpha and beta system
shows that this system successfully built as expected.

%K Keyword : Decision Support System, Analytical Hierarchy Process, Advertisement,
Keyword, Google AdWords, Keyword Planner

%D 2014
%I UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
%L digilib14742