%0 Thesis
%9 Skripsi
%A MASNICO PRABAKRISNAWAN SETIADI , NIM 10730069
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2014
%F digilib:14924
%I UIN SUNAN KALIJAGA
%K Keywords: Brand Image, Information Processing, Nikon, Photographers
%T PEMROSESAN INFORMASI BRAND IMAGE KAMERA NIKON PADA  FOTOGRAFER JURNALISTIK DI YOGYAKARTA  
%U https://digilib.uin-suka.ac.id/id/eprint/14924/
%X This research examines how brand image is created through information  processing. Brand image reflects consumer’s perception towards a brand. It is  created through a series of process, begun with certain things that stimulate the  consumer’s five senses. Those things called stimuli will then be processed in the  consumer’s mind untill finally brand image is created. Brand image consists of  two components: brand associations, and favorability, uniqueness, and strenght of  brand associations.  Nikon is one of world’s leading camera brands used by photographers  around the world. Its quality and performance are very well acknowledged. It has  positive brand image created by its company. The brand image is reflected as “at  the heart of the image”.  By applying information processing theory, this qualitative research aims  to examine how Nikon’s brand image is created in the mind of its users. The  subjects of this research are news photographers who works in Yogyakarta. In  addition, it aims to find out whether Nikon’s brand image created by its company  is in accord with that one which is created in the subjects’ minds. Datas are  obtained from indepth interview.  This research concludes that Nikon’s brand image created in the subjects’  minds is adequately in accord with that one created by its company.  
%Z Pembimbing :  Drs. H. Bono Setyo, M.si.