eprintid: 15037
rev_number: 33
eprint_status: archive
userid: 71
dir: disk0/00/01/50/37
datestamp: 2014-12-08 08:41:28
lastmod: 2016-01-08 02:55:34
status_changed: 2014-12-08 08:41:28
type: thesis
metadata_visibility: show
creators_name: FANDI IRAWAN , NIM. 10730016
title: EFEKTIVITAS IKLAN MEDIA LUAR RUANG
(ANALISIS EPIC MODEL IKLAN LAYANAN MASYARAKAT (ILM) STAND BANNER
“KAWASAN TANPA ROKOK” DI BALAIKOTA YOGYAKARTA )

ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Key Words: Effectiveness, Public Service Advertisements, Epic Model, Theory Of
Agenda Setting

note: Pembimbing :  Rika Lusri Virga, M.Si.


abstract: Public service advertisements are Ads is non commercial. Public service
advertisements are used to convey information, mempersuasi or educate
audiences, with the aim of social benefits.
The Government of the city using the public service advertisements in the
form of outdoor media i.e. banner stand "Area Without Smoking" in disseminating
the local regulations concerning the prohibition of smoking in public places as
well as setting "Area Without Smoking" in Yogyakarta City Hall. It aims to
provide Awareness to the public about the ban on smoking in public places and
give a sense of comfort free of cigarette smoke
The results of the study showed that the effectiveness of outdoor media
Advertising (analysis of public service announcement Banner Stand "Areas
Without Smoking" in Yogyakarta City Hall, reviewed by Epic Models get a score
value of Dimension Empahty 3.90, Persuasion 3,86 3.83, Communication, Impact
and outcomes 3,91 average score Epic Models achieve 3,89. So that when viewed
from a judgment entered in the category effectively.Based on the Agenda Setting
Theory that form tends to be in the form of public Agenda.

date: 2014-10-29
date_type: published
institution: UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: skripsi
thesis_name: other
citation:   FANDI IRAWAN , NIM. 10730016  (2014) EFEKTIVITAS IKLAN MEDIA LUAR RUANG (ANALISIS EPIC MODEL IKLAN LAYANAN MASYARAKAT (ILM) STAND BANNER “KAWASAN TANPA ROKOK” DI BALAIKOTA YOGYAKARTA ).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/15037/1/10730016_bab-i_iv-atau-v_daftar-pustaka.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/15037/2/10730016_bab-ii_sampai_sebelum-bab-terakhir.pdf