<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n"^^ . "Indonesian advertising world began in line with economic growth also\r\nprogressing. Increasingly fierce global competition requires marketers to think to\r\nget the best way to master and maintain its market share. Competition among the\r\nadvertising industry did not escape becoming increasingly stringent. In its\r\ndevelopment, the appearance of the ads continue to be refined by combining art\r\nand technology while adding an element of persuasion into it. Gradually,\r\nmanufacturers sometimes pay less attention to problems of moral and ethical\r\nvalues in the advertising process. This seemed to be ruled out simply in order to\r\nwin the market competition. The situation is alarming, especially for the layman\r\nwho does not have a background study of advertising as public Prenggan Village,\r\nDistrict Kotagede Yogyakarta who see the commercials advertising Avian\r\nproblematic one version of \"Awas Cat Basah\" perceived as something ordinary.\r\nSeeing this kind of situation, researchers found the problem: \"how much influence\r\nadvertising ethics violations on Avian ad version of\" Awas Cat Basah\" to public\r\nperception in the community Prenggan Village, District Kotagede, Yogyakarta?\".\r\nThe method used in this study is the number of survey respondents, 97\r\nrespondents sex between 18 and 60 years old with a minimum education level\r\nJunior high school.\r\nAnalysis of the data in this study, conducted using SPSS version 17.\r\nTesting normality obtained Asymp .380 and .509 Sig > ½ α (0.025) then said to be\r\nnormal. While the value of the variable correlation is 0.379, and the coefficient of\r\ndetermination in this study was 0.144. Figures show that the proficiency level of\r\nethics violations advertising effect of 13.5% against the rest audience's\r\nperception, is 86.5% influenced by other factors not examined in this study.\r\n"^^ . "2014-10-29" . . . . "UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 10730050"^^ . "LISTYANING RESTITIE "^^ . "NIM. 10730050 LISTYANING RESTITIE "^^ . . . . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Text)"^^ . . . "10730050_bab-i_iv-atau-v_daftar-pustaka.pdf"^^ . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Text)"^^ . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Other)"^^ . . . . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Other)"^^ . . . . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Other)"^^ . . . . . . "PENGARUH PELANGGARAN ETIKA PERIKLANAN\r\nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH”\r\nTERHADAP PERSEPSI KHALAYAK\r\n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE,\r\nYOGYAKARTA)\r\n (Other)"^^ . . . . . "HTML Summary of #15042 \n\nPENGARUH PELANGGARAN ETIKA PERIKLANAN \nPADA IKLAN AVIAN VERSI “AWAS CAT BASAH” \nTERHADAP PERSEPSI KHALAYAK \n(SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE, \nYOGYAKARTA) \n\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .