<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n"^^ . "Today, the influence of the mass media in political life is enormous. Political parties\r\nrequire the existence of mass media in creating a good relationship with the audience. Television\r\nbecame a mass media that is often used by political parties as a means to advertise. For the sake\r\nof persuading the target audience, the political advertisements must be packaged as attractive as\r\npossible. Strategies used in political advertisements often with shows of its political leaders.\r\nDevelopment of personal branding political leaders must be able to establish a positive identity\r\nas a political party in the public perception. Gerindra a party that campaigned frequently shows\r\nPrabowo in political advertising on television. The results of the vote counting legislative\r\nelections 2014, Gerindra placing in the top three political parties with the most votes. It is\r\ncertainly not free from Prabowo persona as a central figure. For the sake of knowing it all, hence\r\nthe need for an assessment of the role of personal branding political figure in the development of\r\na political party identity through advertising. The title of this study is ROLE OF POLITICAL\r\nELITE’S PERSONAL BRANDING FOR IDENTITY DEVELOPMENT OF POLITICAL\r\nPARTIES (Qualitative Descriptive Study of Prabowo’s Personal Branding in Gerindra’s TVC\r\nAdvertisement). The purpose of this study is to determine the role of Prabowo’s personal\r\nbranding at the Gerindra’s TVC advertisement for development of Gerindra’s identity.\r\nThis study is descriptive qualitative research. Data collection techniques used in this\r\nstudy is the documentation Gerindra’s ads files begin from January to April 2014, library\r\nresearch, and in-depth interviews to managers and Gerindra cadres, sympathizers Prabowo /\r\nGerindra, and communication experts. Based on the results of this study concluded that the\r\nincreased Gerindra electability not be separated from the role of the rising popularity of Prabowo\r\nas Gerindra political machine that runs well, for example, conducted a c political advertising.\r\nPrabowo appearance in any advertising Gerindra is one step that is done to build his personal\r\nbranding. As Chairman of the Board of Trustees and the presidential candidate of Gerindra,\r\nPrabowo figure can not slip away from the Gerindra’s image. The prominent things of Prabowo\r\nare firm and assessed clean be the main attraction in the vote. Gerindra considered a viable\r\nalternative in the midst of poor public confidence in the established parties that exist and the\r\ncondition of the people was not satisfied with the government of President Susilo Bambang\r\nYudhoyono. The Gerindra cadres associate their identity party as part of its commitment in the\r\nfight for the Gerindra’s values and ideals. Six courses of action that is brought by Gerindra also\r\nbuilt the image or reputation of the party.\r\n"^^ . "2014-10-29" . . . . "UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 10730047"^^ . "LAILIS SUNAIKAH "^^ . "NIM. 10730047 LAILIS SUNAIKAH "^^ . . . . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Text)"^^ . . . "10730047_bab-i_iv-atau-v_daftar-pustaka.pdf"^^ . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Text)"^^ . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Other)"^^ . . . . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Other)"^^ . . . . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Other)"^^ . . . . . . "PERAN PERSONAL BRANDING ELIT POLITIK\r\nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK\r\n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO\r\nDALAM IKLAN TVC PARTAI GERINDRA)\r\n (Other)"^^ . . . . . "HTML Summary of #15043 \n\nPERAN PERSONAL BRANDING ELIT POLITIK \nDALAM PEMBENTUKAN IDENTITAS PARTAI POLITIK \n(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING PRABOWO \nDALAM IKLAN TVC PARTAI GERINDRA) \n\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .