eprintid: 15537
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/01/55/37
datestamp: 2015-04-07 02:09:24
lastmod: 2015-04-07 02:09:24
status_changed: 2015-04-07 02:09:24
type: thesis
metadata_visibility: show
creators_name: AYU RATNA WULANDARI, NIM. 10140106
title: STRATEGI PEMASARAN DI PERPUSTAKAAN BALAI
PELESTARIAN NILAI BUDAYA (BPNB) YOGYAKARTA
ispublished: pub
subjects: IA
divisions: jur_ipis1
full_text_status: restricted
keywords: Keywords: marketing, marketing models, library
note: Pembimbing :  Dra. Labibah Zain, M.LIS.
abstract: The research in library field, especially which related to marketing
strategy using 7P Product, Promotion, Price, Place, People, Process, and Physical
Evidencemodels still rarely done especally in special library. Therefore, the
research in library field is really inportant as the knowledge and techaology
information grow rapidly..
This study aimS to determine a marketing strategy that has been done by
the library Balai Pelestarian Nilai Budaya (BPNB) Yogyakarta. However, users or
visitors is still small. This study conducted on 12 may 2014-12 august 2014 by
using interviews and descriptive analysis using qualitative methods approach.
This research is a study using informants, namely the library staff derve users, the
user and the head of 3 (three) people.
Data was collected through interviews, observation and documentation. In
this study, the resesrcher look the main informant to be interviewed by
chellphone. The collected data was reprocessed using data collection, data
reduction, data presentation and conclusion to know the results of the research.
While the validity of test data uses triangulation source.
The results of this research is the utilitization of 7P Product, Promotion,
Price, Place, People, Process, and Physical Evidence in the Balai Pelestarian
Nilai Budaya (BPNB) Yogyakartausing model in market marketing. Marketing
strategies in Balai Pelestarian Nilai Budaya (BPNB) Yogyakartalibrary, has
several aims to that is attract more users to decrease the existence of products or
services and also to improve the user library to visit the Balai Pelestarian Nilai
Budaya (BPNB) Yogyakarta library.
date: 2015-01-26
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   AYU RATNA WULANDARI, NIM. 10140106  (2015) STRATEGI PEMASARAN DI PERPUSTAKAAN BALAI PELESTARIAN NILAI BUDAYA (BPNB) YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/15537/2/BAB%20I%2C%20V%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/15537/1/BAB%20II%2C%20III%2C%20IV.pdf