@phdthesis{digilib15541,
           month = {January},
           title = {MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK
ADVERTISEMENTS},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 09150004 KINKIN MUSLIMAH},
            year = {2015},
            note = {Pembimbing :  Fuad Arif Fudiyartanto, S.Pd. M.Hum.
M.Ed},
        keywords = {Key words: multimodal, generic structure potential, intersemiotic
complementarity, print advertisements},
             url = {https://digilib.uin-suka.ac.id/id/eprint/15541/},
        abstract = {Among many kinds of mass media, the internet is one of a popular forms
of mass media that has become an effective way for the company to persuade the
consumers to buy the products. Multimodal discourse analysis provides the tools
and techniques to analyze texts which employ more than one mode of discourse.
This research analyzes multimodal texts consisting of both verbal texts and visual
images i.e. in the forms of print advertisements.
This study aims to describe and to analyze multimodal texts particularly in
texts consisting of both verbal texts and visual images in Baby Skin of Maybelline
New York advertisements that found in website www.maybelline.com. To
analyze the data, this research uses the descriptive-qualitative method. The writer
reads the texts and the images in Baby Skin of Maybelline New York
advertisements. Then, the writer classifies and analyzes the data based on the
verbal and visual components by applying generic structure potential by Cheong
and finally the writer analyzes the relationship between verbal texts and visual
images using intersemiotic complementarity by Royce.
Based on Cheong?s theory, those four advertisements have the generic
structure potential in the form of visual and verbal components. The visual
components of the advertisement include lead, displayand emblem. Whereas, in
terms of verbal components, two advertisements have announcement, enhancer,
emblem, tag, and call and visit information (Babe Skin UV Block and Baby Skin
Instant Pink Transformer) while the two others have announcement, enhancer,
emblem, and call and visit information (Baby Skin Pore Eraser and Baby Skin
White). According to Royce?s theory of the intersemiotic complementarity, it can
be seen that there is the sense of relations between the verbal text and visual
images. Those sense of relations are repetition, collocationand meronymy which
are found in every advertisements. Based on the whole analysis, it concludes that
verbal texts and visual images interact each other to make meaning.}
}