<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS"^^ . "Among many kinds of mass media, the internet is one of a popular forms\r\nof mass media that has become an effective way for the company to persuade the\r\nconsumers to buy the products. Multimodal discourse analysis provides the tools\r\nand techniques to analyze texts which employ more than one mode of discourse.\r\nThis research analyzes multimodal texts consisting of both verbal texts and visual\r\nimages i.e. in the forms of print advertisements.\r\nThis study aims to describe and to analyze multimodal texts particularly in\r\ntexts consisting of both verbal texts and visual images in Baby Skin of Maybelline\r\nNew York advertisements that found in website www.maybelline.com. To\r\nanalyze the data, this research uses the descriptive-qualitative method. The writer\r\nreads the texts and the images in Baby Skin of Maybelline New York\r\nadvertisements. Then, the writer classifies and analyzes the data based on the\r\nverbal and visual components by applying generic structure potential by Cheong\r\nand finally the writer analyzes the relationship between verbal texts and visual\r\nimages using intersemiotic complementarity by Royce.\r\nBased on Cheong’s theory, those four advertisements have the generic\r\nstructure potential in the form of visual and verbal components. The visual\r\ncomponents of the advertisement include lead, displayand emblem. Whereas, in\r\nterms of verbal components, two advertisements have announcement, enhancer,\r\nemblem, tag, and call and visit information (Babe Skin UV Block and Baby Skin\r\nInstant Pink Transformer) while the two others have announcement, enhancer,\r\nemblem, and call and visit information (Baby Skin Pore Eraser and Baby Skin\r\nWhite). According to Royce’s theory of the intersemiotic complementarity, it can\r\nbe seen that there is the sense of relations between the verbal text and visual\r\nimages. Those sense of relations are repetition, collocationand meronymy which\r\nare found in every advertisements. Based on the whole analysis, it concludes that\r\nverbal texts and visual images interact each other to make meaning."^^ . "2015-01-26" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM. 09150004"^^ . "KINKIN MUSLIMAH"^^ . "NIM. 09150004 KINKIN MUSLIMAH"^^ . . . . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Text)"^^ . . . "BAB I, IV, DAFTAR PUSTAKA.pdf"^^ . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Text)"^^ . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Other)"^^ . . . . . . "preview.jpg"^^ . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Other)"^^ . . . . . . "medium.jpg"^^ . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Other)"^^ . . . . . . "small.jpg"^^ . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Other)"^^ . . . . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Other)"^^ . . . . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Other)"^^ . . . . . . "MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK\r\nADVERTISEMENTS (Other)"^^ . . . . . "HTML Summary of #15541 \n\nMULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK \nADVERTISEMENTS\n\n" . "text/html" . . . "Bahasa Inggris" . .