eprintid: 15589
rev_number: 10
eprint_status: archive
userid: 77
dir: disk0/00/01/55/89
datestamp: 2015-04-08 08:56:07
lastmod: 2015-04-08 08:56:07
status_changed: 2015-04-08 08:56:07
type: thesis
metadata_visibility: show
creators_name: MOH. SANUSI, NIM. 08730101
title: PERAN MEDIA SOSIAL DALAM MENJAGA LOYALITAS PELANGGAN
(STUDI KUALITATIF TWITTER PENERBIT DIVA PRESS, YOGYAKARTA)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: social media, twitter, costumer loyalty.
note: Pembimbing: Drs. Bono Setyo, M. Si,
abstract: Twitter is one of the social media growing very rapidly. Thus plays an
important role, not only for individuals, but also for institutions and companies. As a
social media, Twitter has changed the people way to communicate. Diva Press
Publisher, Yogyakarta, is one of the companies that use Twitter, as a social media, in
promotional campaigns, marketing, and service for its customers, especially for this
case is to maintain customer loyalty. Facilities and values offered by Twitter to build
relationships and communication between companies and customers are expected to
contribute more to the effort to maintain customer loyalty. Customer loyalty is an
important pillar for any company. The Customer loyalty is the biggest asset of the
company. Companies can not stand without customers, and will not be able to grow
and prosper without a loyal customer. Diva Press Publisher is one of the companies,
which are aware of the important role of Twitter, especially the way of Twitter
instrumental in securing the loyalty of its customers. Therefore, it is important to the
Twitter account of the Diva Press Publisher, @ divapress01, tries to maintain
customer loyalty. In this case how the strategies and efforts by Twitters admin of the
Diva Press run ways and unique strategies to get continually the loyalty of its
customers.
date: 2015-02-12
date_type: published
pages: 114
institution: UIN SUNAN KALIJAGA
department: SOSHUM
thesis_type: skripsi
thesis_name: other
citation:   MOH. SANUSI, NIM. 08730101  (2015) PERAN MEDIA SOSIAL DALAM MENJAGA LOYALITAS PELANGGAN (STUDI KUALITATIF TWITTER PENERBIT DIVA PRESS, YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/15589/1/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/15589/2/BAB%20II%2C%20III.pdf