TY  - THES
N1  - Pembimbing: Drs. SiantariRihartono, M.Si
ID  - digilib15608
UR  - https://digilib.uin-suka.ac.id/id/eprint/15608/
A1  - UMRIATUNFITRIANA, NIM. 09730042
Y1  - 2015/01/29/
N2  - Brochure is a leaflet that includes in below the line advertisement. Yet,
entrepreneurs and businessmen still use brochure in marketing process because
they argue that it still helps them to promote their products. Using the brochure,
information of product directly can be delivered by consumers. Therefore, the
researcher intends to study how the effect of spread brochure to consumers. So,
this study is entitled ?Effect of Brochure to Buying Interest of Consumer? (Survey
to Consumer of Crepes in ?Villa Crepes? Yogyakarta).
This study uses quantitave data collection method as a basic of
explanatory research method by using survey method to consumers of Villa
Crepes in which the researcher spreads questioners to 99 consumers of Villa
Crepes. Then, the researcher analyzes them using SPSS Version 17.
The spread brochures by Villa Crepes exactly make consumers easy to
know information about Villa Crepes. Consumers can see some offered menus by
Villa Crepes because they read the brochure until it makes consumers interested to
by the menus. Score of significance is <0,05 so Ho is refused. Therefore, it can be
concluded that the spread brochure has effect in getting buying interest of
consumer in Villa Crepes Yogyakarta.
PB  - UIN SUNAN KALIJAGA
KW  - brochure
KW  -  buying interest
KW  -  Villa Crepes Yogyakarta
M1  - skripsi
TI  - PENGARUH BROSUR TERHADAP MINAT BELI KONSUMEN (SURVEY PADA KONSUMEN CREPES DI ?VILLA CREPES? YOGYAKARTA)
AV  - restricted
EP  - 128
ER  -