@phdthesis{digilib15609,
           month = {February},
           title = {STRATEGI KOMUNIKASI EMHA AINUN NADJIB DALAM MENYAMPAIKAN
NILAI-NILAI AGAMA ISLAM PADA JAMA?AH MAIYAH DI KASIHAN BANTUL},
          school = {UIN SUNAN KALIJAGA},
          author = {NIM. 09730049 MOHAMMAD YOGI YUNIARDI},
            year = {2015},
            note = {Pembimbing: Alip Kunandar S.sos., M.Si},
        keywords = {Communication Strategies , Cak Nun , Jamaah Maiyah},
             url = {https://digilib.uin-suka.ac.id/id/eprint/15609/},
        abstract = {The communication strategy is a combination of all the elements of the
communication from the communicator , message , channel , receiver samapai the
effect ( effect ) that is designed to achieve optimal communication . The
communication strategy is not uncommon dilakukakn by the management to
obtain the optimal goal of the communication process . but the communication
strategies used by management to each other on the management of a program of
course is different and it depends on what is actually the purpose of the
communication process .
In a study titled " Communication Strategy Delivering Emha Ainun
Najib in Islamic Religious Values in Jamaat Maiyah " refers to the determination
stage theory of communication strategy : (1 ) establish a communicator, ( 2 ) set a
target and audience needs analysis, ( 3 ) compose a message, ( 4 ) select media
and communication channels, ( 5 ) a media production, ( 6 ) the initial test
communication material ( 7 ) dissemination of communication media , ( 8 ) effects
of communication, ( 9 ) the mobilization of influential groups, ( 10 ) the
preparation of plans budget , ( 11 ) the preparation of a schedule of activities , ( 12
) evaluation , ( 13 ) communication audit .
This study used a qualitative research method that is collecting data
through in-depth interviews and documentation . From these data it can be
concluded that the communication strategies used in the event held management
and also Cak Nun is a communication strategy that departs from the concept of
togetherness and brotherhood Maiyah . Which means that in the event that took
place in the communication process emphasizes principles of unity and
brotherhood , with it , the management and Cak Nun itself does not have any
interest other than to add fraternity . In addition, in support of flying hours
experience and owned by Cak Nun as well as in preparing dismpaikan message to
the congregation . But from the management itself is also there are several steps
that had been prepared in advance as well as set communicator appear ,
scheduling activities , media production , evaluation and teamwork}
}