eprintid: 15668
rev_number: 10
eprint_status: archive
userid: 77
dir: disk0/00/01/56/68
datestamp: 2015-04-13 02:23:08
lastmod: 2015-04-13 02:23:08
status_changed: 2015-04-13 02:23:08
type: thesis
metadata_visibility: show
creators_name: TAUFIK ALHAMDANI, NIM. 10730054
title: EVALUASI PROMOSI PADA MUSEUM GALERI CANDI BOROBUDUR  (ANALISIS SWOT TERHADAP STRATEGI PROMOSI  DALAM MENINGKATKAN JUMLAH PENGUNJUNG)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Promotion, Evaluation, SWOT analysis
note: Pembimbing: Alip Kunandar, S.Sos., M.Si
abstract: Promotion Evaluate at Borobudur Museum Gallery (SWOT Analysis about
Promotion Strategy to Improve the Number of Visitor. This research begin from a
phenomenon about the least number of Borobudur Museum Gallery visitors.
The problem in this research is how to evaluate promotion strategy for
increase the number of Borobudur Museum Gallery visitors with SWOT analysis.
Promotion strategy that use in Borobudur Museum Gallery consist of advertising,
sales promotion, public relations, direct marketing, and personal selling.
This is qualitative research to do evaluation activities for Borobudur
museum gallery. The function of this evaluation is to explain the promotion
activity effect. The data collection’s has done by observation, documentation, and
interview. This research use SWOT analysis (Strength, weakness, opportunities,
and threat). This analysis is used to evaluate the promotion strategy and source of
making plans.
The research result show that promotion activities on the Borobudur
Museum Gallery is not maximum and need to be evaluated. SWOT analysis show
that evaluation activity can be show from the strength, weakness, opportunity, and
threat in Borobudur Museum Gallery.
date: 2015-01-19
date_type: published
pages: 149
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: SOSHUM
thesis_type: skripsi
thesis_name: other
citation:   TAUFIK ALHAMDANI, NIM. 10730054  (2015) EVALUASI PROMOSI PADA MUSEUM GALERI CANDI BOROBUDUR (ANALISIS SWOT TERHADAP STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH PENGUNJUNG).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/15668/1/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/15668/2/BAB%20II%2C%20III.pdf