@phdthesis{digilib15680,
           month = {February},
           title = {PERAN KOMUNIKASI ORGANISASI PADA LOYALITAS KARYAWAN (STUDI DESKRIPTIF KUALITATIF PADA PERUSAHAAN OTOBUS BLUE STAR  SALATIGA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 10730058 MUHAMMAD TIBYAN},
            year = {2015},
            note = {Pembimbing: Fatma Dian Pratiwi, M.Si},
        keywords = {organizational communication, employee loyalty},
             url = {https://digilib.uin-suka.ac.id/id/eprint/15680/},
        abstract = {This research discusses about the role of organizational communication that
occurred at Blue Star Salatiga Otobus Company in realizing the employee loyalty
is seen from the functions and forms of organizational communication connected
with aspects of employee loyalty. Blue Star Otobus Company as a company engaged
in the field of land transport services is able to maintain the loyalty of employees.
Whereas in the majority of land transportation services company, employees who
move from one company to another is a common thing. Though to give the best
service to consumers, it takes employees who have loyalty and dedication to the
company.
This studies a qualitative research with descriptive method. The theory thatused in
this research is the theory of organizational communication, including the functions
of organizational communication, forms of organizational communication,
associated with aspects of employee loyalty. Metods of data collection at this study
is interviews, observation, and documentation. The subject of this research is
director, management, and employee of Blue Star Otobus Company Salatiga.
The result of this research that organizational communication at Blue Star Otobus
Company that have an important role to employee loyalty. Every member of the
organization take an active role to applicatied functions and forms of
organizational communication that influence employee loyalty.}
}