relation: https://digilib.uin-suka.ac.id/id/eprint/15681/
title: PROMOSI IKATAN PENCINTA BATIK NUSANTARA DALAM  MENUMBUHKAN RASA CINTA BATIK MELALUI EVENT PUTRA  PUTRI BATIK NUSANTARA
creator: MONICA MERLY PANGALILA, NIM.  10730063
subject: Ilmu Komunikasi
description: Indonesian batik as the nation cultural heritage nowadays is facing  the threat of free trade. The threat comes from printed batik products from  another countries which are sold in the Indonesian market with lower price.  Since Indonesian batik is more expensive, that kind of threat is potential to  ruin the Indonesian batik market. Not all people have good understanding  about Indonesian batik.  This qualitative descriptive research applies three data collecting  techniques: observation, interview, and documentation study. Resource  triangulation is applied to check the validity of the Resources. The subject of  this research is Ikatan Pencinta Batik Nusantara, and the object is  promotion strategy through events in growing the love for Indonesian batik.  This research concludes that there are some promotion strategies  through the event of Putra Putri Batik Nusantara in growing the love for  Indonesian batik which includes social media, mass media, and events.  Promotion through events is held in order to grow the love for Indonesian  batik in the society.
date: 2015-02-12
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/15681/1/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/15681/2/BAB%20II%2C%20III.pdf
identifier:   MONICA MERLY PANGALILA, NIM. 10730063  (2015) PROMOSI IKATAN PENCINTA BATIK NUSANTARA DALAM MENUMBUHKAN RASA CINTA BATIK MELALUI EVENT PUTRA PUTRI BATIK NUSANTARA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.