@phdthesis{digilib15707,
           month = {February},
           title = {KONSTRUKSI SOSIAL ATAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY
(CSR) PT PLN (PERSERO) AREA YOGYAKARTA (DEKSRIPTIF KUALITATIF PROGRAM DESA MANDIRI DI DESA KEPUHAN, ARGOREJO, SEDAYU, BANTUL)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 11730055 CHUSNIYATUL MUNAWAROH},
            year = {2015},
            note = {Pembimbing: Dra.Marfuah Sri S, M.Si},
        keywords = {Social Construction, CSR, PT PLN (Persero) Area of Yogyakarta.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/15707/},
        abstract = {PT PLN (Persero) Area of Yogyakarta is a company engaged in electrical services
in Yogyakarta, PLN can not stand alone without the support of the local
community. Therefore PLN implement CSR as one of concern for the company to
the public and external communications conducted by the Public Relations and
Community Development Partnership Program in Kepuhan Argorejo, Sedayu.
CSR entered into Kepuhan not an instant process can be directly received by the
public, but requires a process. The process receipt of CSR in Kepuhan through
social construction phase, given that CSR can create an awareness within the
community in order to both maintain CSR provided and assets of the company.
CSR receipt well in society is a construction of the company to the community,
and the community it self are constructing CSR.
The methods of this study was descriptive qualitative . These results indicate that
the process of social construction that is formed in the CSR that in working on the
Public Relations and Community Development Partnership Program in Kepuhan
through three stages, namely externalization, objectivation, and internalization.
Not only the social construction phases can be formed only through CSR in
Kepuhan, but elements of CSR in Kepuhan namely people, profit and planet is
also important to get the spotlight. All elements of the social construction succeed
because good way of communication of the company and the community.}
}