@phdthesis{digilib16512,
           month = {May},
           title = {LANGUAGE FUNCTIONS OF TOYOTA ADVERTISEMENT
HEADLINES},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 11150009 ISTINGANATUN ?ALIYAH},
            year = {2015},
            note = {Jiah Fauziah, M.Hum.},
        keywords = {Keywords : headlines, language functions, linguistic features, print
advertisement.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/16512/},
        abstract = {A headline is the most important element in a print advertisement. The headline
brings particular messages that lead the target audiences to read the entire
advertisement. It will be read first so that it should be attractive and persuasive.
This research describes linguistic features and language functions of Toyota
advertisement headlines. To describe the linguistic features of the headlines, the
analysis uses grammar, lexical semantic and phonology, whereas to classify the
function, Roman Jakobson?s language function theory is applied. This research is
descriptive qualitative. The data are taken from Toyota India website
http:www.toyotabharat.com. This research finds that the headlines use
grammatical features including three sentence types (declarative, interrogative,
and imperative) and the use of certain tenses (simple present tense, present
continuous tense, future tense, and present perfect tense) for expressing different
language functions. Similarly, the lexical features including nouns, adjectives,
verbs, adverbs, numerals, and figurative language (personification) express the
different language functions too. The phonological features like special diction
and musical devices (including consonance, assonance, rhyme) express poetic and
phatic functions. This research also finds that to deliver particular messages, the
headlines employ various combinations of language functions. The language
functions are categorized into 6 categories. They are 5 data showing referential,
conative, and emotive functions; 17 data showing referential, phatic, and conative
functions; 2 data showing phatic, emotive, and conative functions; 43 data
showing referential, conative, phatic, and emotive functions; 2 data showing
referential, conative, poetic, and phatic functions; 28 data showing referential,
conative, poetic, phatic, and emotive functions.}
}