<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG)"^^ . "This research intends to see the amount of the significance of celebrity endorser,\r\nRisa Suseanty, on the image of bicycle brand, Wim Cycle. Celebrity endorser who is a\r\npublic figure (actor, athlete, or entertainer) has certain appeals which often make him/\r\nher become the icon of a company, an advertisement or a product. This research\r\nattempts to study the influence of celebrity endorser on the product image through the\r\ninfluence of RisaSuseanty as the celebrity endorser of a brand of bicycle,\r\nWimCycle.The aim of the research is to answer the research question: How much is\r\nthe influence of celebrity endorser on Wim Cycle brand’s image? This research is a\r\nquantitative research. The research began with a hypothesis indicating that there is\r\ninfluence of celebrity endorser on the image of Wim Cycle. The research method\r\nemployed to answer the research question was survey.\r\nThe survey was conducted to 151population who were the members of ISSI\r\n(Ikatan Sport Sepeda Indonesia- Indonesian bicycle sport association) in Temanggung.\r\nThe sampling technique that was employed was non-random sampling. The research\r\ninstrument which was used was in the form of questionnaire. The questionnaire\r\nconsisted of question items involving celebrity endorser and brand image variables.\r\nThe data which were collected were then analyzed using simple linear regression\r\nformula (Y= a+bX). From the analysis of data, the findings showed that there was an\r\ninfluence of RisaSuseanty on the image brand of Wim Cycle. This result confirmed the\r\nhypothesis of the research. The influence was positive and significant, according to\r\nISSI community in Temanggung. The value of the influence was 0,355, which\r\nrepresented the fact that approximately 35,5% of the brand image variable could be\r\nexplained by the celebrity endorser variable containing three indicators, namely\r\nattraction, credibility and expertise."^^ . "2015-05-19" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM. 08730046"^^ . "DENNY IRAWAN SANJAYA"^^ . "NIM. 08730046 DENNY IRAWAN SANJAYA"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Text)"^^ . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Text)"^^ . . . "08730046_bab-i_iv-atau-v_daftar-pustaka.pdf"^^ . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Other)"^^ . . . . . . "PENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP\r\nCITRA SEPEDA MERK WIM CYCLE\r\n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG) (Other)"^^ . . . . . "HTML Summary of #16655 \n\nPENGARUH CELEBRITY ENDORSER RISA SUSEANTY TERHADAP \nCITRA SEPEDA MERK WIM CYCLE \n(SURVEI PADA IKATAN SPORT SEPEDA INDONESIA DI TEMANGGUNG)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .