%A NIM.  09730034 ROFIQOH MA’UN
%O Diah Ajeng Purwani, S.Sos., M.Si
%T PENGARUH KUALITAS INFORMASI TERHADAP KEPUASAN
PENGGUNA WEB THE CABIN HOTEL YOGYAKARTA
%X The phenomenon of social networking media is of course based on the needs
and desires of man to still be able to interact and connect with anyone, anywhere and
anytime. Growing online interaction with the user wishes to be able to still feel more
natural interpersonal interaction.
Cabin Hotel Yogyakarta have been using the internet as a marketing medium
for communicating his services to the community. In addition to using the internet as
a medium of internet marketing is also used as a medium for conveying suggestions
such as customer satisfaction in service or who. As well as through increasing the
satisfaction of information is one of the service Hotel Cabin Yogyakarta to increase
the number of visitors for a much-needed information.
Has obtained the simple linear regression test results in this study are Obtained
regression equation Y=5805+0.330 Xmeans the independent variable positive and
significant impacton user satisfaction web Cabin Hotel Yogyakarta has aconstant
value of 5.805 means that when the beta coefficient in formation quality equal to
zero, then web user satisfaction Hotel Cabin equal to 5.805 and beta coefficients of
regression variables hotel web user satisfaction Cabin positive value of 0,330.
%K Keywords: I-marketing, information quality, satisfaction
%D 2015
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib16667