%0 Thesis
%9 Skripsi
%A ENDAH AMANAH, NIM. 10730055
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2015
%F digilib:16671
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Keywords : Personal selling strategy, customer interest, Tembi Rumah Budaya.
%T STRATEGI PERSONAL SELLING DALAM MENINGKATKAN MINAT  PENGUNJUNG  (STUDI DESKRIPTIF KUALITATIF PADA TEMBI RUMAH BUDAYA, BANTUL)
%U https://digilib.uin-suka.ac.id/id/eprint/16671/
%X This research has a title about “Personal Selling to Improve Customer Interest”  according to personal selling activities that have done by Tembi Rumah Budaya to inprove  customer interest in Tembi. This personal selling activities will be done by company,  especially marketing division of Tembi Rumah Budaya as conceptually museum that  different than the other, of course has efforts that do by manager’s marketing of Tembi  Rumah Budaya to more promotion about Tembi Rumah Budaya, so we can introduing the  name and desription about Rumah Budaya Tembi to the public. The purpose has been  research is to know the personal selling strategy in improve customer interest that done by  Tembi Rumah Budaya.  The type of this research is descriptive qualitative. Engineering data collection that  used are interview with manager’s marketing of Tembi Rumah Budaya. Beside interview and  doumentation, the data collected fro, observation activity.  This research results are show the personal selling strategy that done by two from  three stages theory that developed by Russel (on) Hermawan is looking for and grouping data  of customer and analyze customers too. Tembi Rumah Budaya also prepared the other like  make sure location will be on the go, prepared sales kit, schedule of activities and the target  time also. The strategy of individual approach are do in five steps too, and as well as do  stages of the impementation in strategy of personal selling that done by Tembi Rumah  Budaya.
%Z Rika Lusri Virga, M. A