%0 Thesis
%9 Skripsi
%A ALFA THORIQ AZIZ, NIM. 10730071
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2015
%F digilib:16672
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Key words: Marketing communication, customer satisfaction levels, Faculty of  Social Sciences And Humanities State Islamic University of SunanKalijaga  Yogyakarta.
%T PENGARUH KOMUNIKASI PEMASARAN TERHADAP TINGKAT  KEPUASAN PELANGGAN  (ANALISIS REGRESI SEDERHANA PADA MAHASISWA BARU FAKULTAS ILMU SOSIAL DAN  HUMANIORA ANGKATAN 2014 UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA)
%U https://digilib.uin-suka.ac.id/id/eprint/16672/
%X Marketing communication is a concept that involves all forms of  communication in order to influence the market’s target. In addition marketing  communication also has another purpose, namely that customers re-purchase and  repeat-purchase where both these indicators are important in the theory of customer  satisfaction.  This research uses a quantitative approach, with the questionnaire as data  collection techniques. Located at the Faculty of Social Sciences and Humanities  Satate Islamic University of SunanKalijaga Yogyakarta and the 2014 generation  students as respondents. The total population of the respondent amounted to 238 and  methods of sampling using random sampling where the sample size based on the  slovin’sformula and known number of samples as many as 71 students. In this  questionnaire using Likert’s scale as a reference. The results showed that the value of  R Square of 0.620 which means that the influence of marketing communication  variable contributed 62.0% to levels of customer satisfactionvariable, and the rest  influenced by other variables outside the research. Correlation coefficient indicates  show the relationship between the marketing communication variable and customer  satisfaction levelsvariable are strong (78,7%). This shows most respondents have a  good perception on all 9 indicators in marketing communication variable.
%Z Yani Tri Wijayanti, M. Si