%0 Thesis
%9 Skripsi
%A MUHAMMAD LIBRADIKA H.A, NIM. 10730088
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2015
%F digilib:16687
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K This research aims to analyze How Public Service Advertisement of Save  Electricity from PT PLN (Lidya Kandau version) Affect Public Attitude in Using  Electric Energy (The Analysis of The Effect of TV Advertisement to Public  Electricity User in Wirogunan, Subdistrict Mergangsan). In this research, there are  three independent variables. There are attraction of the advertisement, the quality  of the message within the advertisement, and the frequency of the advertisement  shown in TV. There is one moderate variable, that is advertisement effectiveness.  There is also one dependent variable, that is attitude that reveal towards the  advertisement.  The research of 99 respondents that have ever seen the advertisement  shows that the three variables of attraction of the advertisement, the quality of  message within the advertisement, and the frequency of the advertisement shown  in TV, have positive correlation with the effectiveness of the advertisement  simultaneously. Adjusted R2 value 0,366 shows that 36,6% of the effectiveness of  the advertisement can be explained through the three independent variables and th  rest of 63,4% was explained through factors out of the research. So, attraction of  the advertisement that moderated by the effectiveness of the advertisement does  not have correlation with public attitude. The quality of message within the  advertisement that moderated by the effectiveness of advertisement does not have  correlation with public attitude. The frequency of the advertisement shown in TV  that moderated by the effectiveness of the advertisement has a positive and  significant correlation with public attitude.
%T PENGARUH IKLAN LAYANAN MASYARAKAT HEMAT LISTRIK  PT. PLN VERSI LIDYA KANDAU  TERHADAP SIKAP MASYARAKAT DALAM PENGGUNAAN LISTRIK  (ANALISIS PENGARUH IKLAN TELEVISI PADA PENGGUNA LISTRIK NEGARA DI  KELURAHAN WIROGUNAN KECAMATAN MARGANGSAN)
%U https://digilib.uin-suka.ac.id/id/eprint/16687/
%X This research aims to analyze How Public Service Advertisement of Save  Electricity from PT PLN (Lidya Kandau version) Affect Public Attitude in Using  Electric Energy (The Analysis of The Effect of TV Advertisement to Public  Electricity User in Wirogunan, Subdistrict Mergangsan). In this research, there are  three independent variables. There are attraction of the advertisement, the quality  of the message within the advertisement, and the frequency of the advertisement  shown in TV. There is one moderate variable, that is advertisement effectiveness.  There is also one dependent variable, that is attitude that reveal towards the  advertisement.  The research of 99 respondents that have ever seen the advertisement  shows that the three variables of attraction of the advertisement, the quality of  message within the advertisement, and the frequency of the advertisement shown  in TV, have positive correlation with the effectiveness of the advertisement  simultaneously. Adjusted R2 value 0,366 shows that 36,6% of the effectiveness of  the advertisement can be explained through the three independent variables and th  rest of 63,4% was explained through factors out of the research. So, attraction of  the advertisement that moderated by the effectiveness of the advertisement does  not have correlation with public attitude. The quality of message within the  advertisement that moderated by the effectiveness of advertisement does not have  correlation with public attitude. The frequency of the advertisement shown in TV  that moderated by the effectiveness of the advertisement has a positive and  significant correlation with public attitude.
%Z Rama Kertamukti, M. Sn