TY  - THES
N1  - Rama Kertamukti, M. Sn
ID  - digilib16687
UR  - https://digilib.uin-suka.ac.id/id/eprint/16687/
A1  - MUHAMMAD LIBRADIKA H.A, NIM. 10730088
Y1  - 2015/05/19/
N2  - This research aims to analyze How Public Service Advertisement of Save
Electricity from PT PLN (Lidya Kandau version) Affect Public Attitude in Using
Electric Energy (The Analysis of The Effect of TV Advertisement to Public
Electricity User in Wirogunan, Subdistrict Mergangsan). In this research, there are
three independent variables. There are attraction of the advertisement, the quality
of the message within the advertisement, and the frequency of the advertisement
shown in TV. There is one moderate variable, that is advertisement effectiveness.
There is also one dependent variable, that is attitude that reveal towards the
advertisement.
The research of 99 respondents that have ever seen the advertisement
shows that the three variables of attraction of the advertisement, the quality of
message within the advertisement, and the frequency of the advertisement shown
in TV, have positive correlation with the effectiveness of the advertisement
simultaneously. Adjusted R2 value 0,366 shows that 36,6% of the effectiveness of
the advertisement can be explained through the three independent variables and th
rest of 63,4% was explained through factors out of the research. So, attraction of
the advertisement that moderated by the effectiveness of the advertisement does
not have correlation with public attitude. The quality of message within the
advertisement that moderated by the effectiveness of advertisement does not have
correlation with public attitude. The frequency of the advertisement shown in TV
that moderated by the effectiveness of the advertisement has a positive and
significant correlation with public attitude.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - This research aims to analyze How Public Service Advertisement of Save
Electricity from PT PLN (Lidya Kandau version) Affect Public Attitude in Using
Electric Energy (The Analysis of The Effect of TV Advertisement to Public
Electricity User in Wirogunan
KW  -  Subdistrict Mergangsan). In this research
KW  -  there are
three independent variables. There are attraction of the advertisement
KW  -  the quality
of the message within the advertisement
KW  -  and the frequency of the advertisement
shown in TV. There is one moderate variable
KW  -  that is advertisement effectiveness.
There is also one dependent variable
KW  -  that is attitude that reveal towards the
advertisement.
The research of 99 respondents that have ever seen the advertisement
shows that the three variables of attraction of the advertisement
KW  -  the quality of
message within the advertisement
KW  -  and the frequency of the advertisement shown
in TV
KW  -  have positive correlation with the effectiveness of the advertisement
simultaneously. Adjusted R2 value 0
KW  - 366 shows that 36
KW  - 6% of the effectiveness of
the advertisement can be explained through the three independent variables and th
rest of 63
KW  - 4% was explained through factors out of the research. So
KW  -  attraction of
the advertisement that moderated by the effectiveness of the advertisement does
not have correlation with public attitude. The quality of message within the
advertisement that moderated by the effectiveness of advertisement does not have
correlation with public attitude. The frequency of the advertisement shown in TV
that moderated by the effectiveness of the advertisement has a positive and
significant correlation with public attitude.
M1  - skripsi
TI  - PENGARUH IKLAN LAYANAN MASYARAKAT HEMAT LISTRIK
PT. PLN VERSI LIDYA KANDAU
TERHADAP SIKAP MASYARAKAT DALAM PENGGUNAAN LISTRIK
(ANALISIS PENGARUH IKLAN TELEVISI PADA PENGGUNA LISTRIK NEGARA DI
KELURAHAN WIROGUNAN KECAMATAN MARGANGSAN)
AV  - restricted
ER  -