eprintid: 16695
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/01/66/95
datestamp: 2015-08-10 01:05:48
lastmod: 2015-08-10 01:05:48
status_changed: 2015-08-10 01:05:48
type: thesis
metadata_visibility: show
creators_name: ANISA CHOIRUL HILDA, NIM. 10730017
title: MEDIA SOSIAL SEBAGAI SARANA PROMOSI
DI KALANGAN MAHASISWA DALAM BISNIS ONLINE
(STUDI DESKRIPSTIF KUALITATIF BISNIS ONLINE MELALUI APLIKASI BBM PADA
MAHASISWA UNIVERSITAS ISLAM INDONESIA YOGYAKARTA)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Keywords: Social Media, Promotion, Blackberry Messenger
note: Alip Kunandar, M.Si
abstract: In the Internet world the term "online" or "techno" is now very familiar. Positive
opportunities attractive opportunities scattered in various websites on the Internet.
BlackBerry utilization solutions to the business one is for "promotion". For
students, the communication used to deliver messages to customers with regard to
brand and promote products. They promote their products to achieve sales goals.
Communication used, ie marketing communications. Many BlackBerry users who
try to use the BlackBerry as a medium for online sales. Researchers want to know
how much BlackBerry use as a promotional tool in student circles UII
Yogyakarta.
This research is a study using qualitative descriptive approach. Source of
data obtained through words and actions, written sources and photographs. Data
collection techniques used in this study were interviews, observation, and
documentation. Subjects in this study were students UII Yogyakarta. Informant
selection technique used was purposive sampling technique. Mechanical validity
of the data using triangulation techniques. Data were analyzed using an interactive
model that consists of data collection, data reduction, data presentation, and
conclusion.
The results showed that in implementing the BlackBerry application based
social networking media to be used as a media campaign among students UII
Yogyakarta, the students have noticed the basic practice of a destination
promotion activities, it is the form, inform, persuade and remind. The conclusions
of research on social media as a promotional tool among students in doing
business online through the application of fuel in Yogyakarta Indonesian Islamic
University students are in Group sales promotion Blackberry Messenger greatly
affect the business interests of students, because the online business using
Blackberry Messenger Group is very potential as seen from the number of student
interest in promoting sales in addition to the ease of ordering and seeing how a
given product, so sales promotions in online business by using a BlackBerry
application is the potential increase sales turnover.
date: 2015-05-19
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   ANISA CHOIRUL HILDA, NIM. 10730017  (2015) MEDIA SOSIAL SEBAGAI SARANA PROMOSI DI KALANGAN MAHASISWA DALAM BISNIS ONLINE (STUDI DESKRIPSTIF KUALITATIF BISNIS ONLINE MELALUI APLIKASI BBM PADA MAHASISWA UNIVERSITAS ISLAM INDONESIA YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/16695/2/10730017_bab-i_iv-atau-v_daftar-pustaka.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/16695/1/10730017_bab-ii_sampai_sebelum-bab-terakhir.pdf