eprintid: 16715
rev_number: 13
eprint_status: archive
userid: 71
dir: disk0/00/01/67/15
datestamp: 2015-08-10 02:39:51
lastmod: 2015-08-10 02:39:51
status_changed: 2015-08-10 02:39:51
type: thesis
metadata_visibility: show
creators_name: AZIZ BACHTIAR CENDEKIAWAN, NIM. 11730041
title: EFEKTIFITAS PENGGUNAAN SOSIAL MEDIA TWITTER SEBAGAI MEDIA PROMOSI KESEHATAN 
(ANALISIS EPIC MODEL PADA FOLLOWER TWITTER @INFOIMUNISASI 
PT. BIOFARMA (PERSERO))
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: KEYWORD : Social Media, Effective of health media promotion
@infoimunisasi on Twitter, EPIC Model, health communication
note: Yani Tri Wijayanti, M.Si
abstract: Social media is very important to every company nowadays. Biofarma is
one of many companies that use social media to share its values. Biofarma
make a social campaign named @infoimunisasi on Twitter. It's a health
promotion media about vaccine and immunization. @infoimunisasi has grown
very fast until now, June 2015 it has more than 83.700 followers.
This research is about to measure the effective of health promotion media
on Twitter @infoimunisasi with EPIC Model. Its has been for followers of
@infoimunisasi by online. Its use random sampling and use quantitative
research methodology. With closed questions by online media to collect datas.
For the measure scale is using Likert scale.
For validity test, its use calculate correlation value or use Correlation
Product Moment technique and counting use software SPSS 22 for Windows.
Compaaring corrected item and total correlaton with r table. For preset use
30 samples or n=30 so r table = 349 and the probability value = 0,10. After
counting all date base proven to be reliabel. Reliability test its counting
cronbach alpha. Total samples 100 and alpha value is 0,905 so its reliabel.
And the result for effective of health media promotion @infoimunisasi on
Twitter with EPIC Model grade effective with mark 3,78.
date: 2015-05-19
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   AZIZ BACHTIAR CENDEKIAWAN, NIM. 11730041  (2015) EFEKTIFITAS PENGGUNAAN SOSIAL MEDIA TWITTER SEBAGAI MEDIA PROMOSI KESEHATAN (ANALISIS EPIC MODEL PADA FOLLOWER TWITTER @INFOIMUNISASI PT. BIOFARMA (PERSERO)).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/16715/2/11730041_bab-i_iv-atau-v_daftar-pustaka.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/16715/1/11730041_bab-ii_sampai_sebelum-bab-terakhir.pdf