relation: https://digilib.uin-suka.ac.id/id/eprint/16716/
title: AKTIVITAS MARKETING PUBLIC RELATIONS  PADA COKELAT NDALEM  (STUDI DESKRIPTIF KUALITATIF DALAM MENGANGKAT KEBUDAYAAN YOGYAKARTA)
creator: TRI HARTANTO, NIM. 11730059
subject: Ilmu Komunikasi
description: This study is entitled Marketing Public Relations Activity in Cokelat  nDalem (Descriptive Qualitative Study in Presenting the Culture of Yogyakarta).  This study is aimed to analyze the implementation of Marketing Public Relations  activity done by Cokelat nDalem in presenting the culture of Yogyakarta.  The approach that the researcher used in this study is descriptive  qualitative. Interview, observation and documentation are techniques that are used  to collect the data. The data are analyzed using Miles and Huberman model.  Triangulation is used to validate the source and the data.  The result of the data analysis shows that Cokelat nDalem presents the  culture of Yogyakarta in the marketing public relations activity in seven ways.  The activities are publications, events, sponsorship, news, public service  activities, speeches and identity media. The local culture of Yogyakarta is always  presented in each of the activity. It is not only the company and the product that is  introduced by Cokelat nDalem, but also the culture of Yogyakarta.
date: 2015-05-19
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/16716/2/11730059_bab-i_iv-atau-v_daftar-pustaka.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/16716/1/11730059_bab-ii_sampai_sebelum-bab-terakhir.pdf
identifier:   TRI HARTANTO, NIM. 11730059  (2015) AKTIVITAS MARKETING PUBLIC RELATIONS PADA COKELAT NDALEM (STUDI DESKRIPTIF KUALITATIF DALAM MENGANGKAT KEBUDAYAAN YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.