TY  - THES
N1  - Fatma Dian Pratiwi, M. Si
ID  - digilib16716
UR  - https://digilib.uin-suka.ac.id/id/eprint/16716/
A1  - TRI HARTANTO, NIM. 11730059
Y1  - 2015/05/19/
N2  - This study is entitled Marketing Public Relations Activity in Cokelat
nDalem (Descriptive Qualitative Study in Presenting the Culture of Yogyakarta).
This study is aimed to analyze the implementation of Marketing Public Relations
activity done by Cokelat nDalem in presenting the culture of Yogyakarta.
The approach that the researcher used in this study is descriptive
qualitative. Interview, observation and documentation are techniques that are used
to collect the data. The data are analyzed using Miles and Huberman model.
Triangulation is used to validate the source and the data.
The result of the data analysis shows that Cokelat nDalem presents the
culture of Yogyakarta in the marketing public relations activity in seven ways.
The activities are publications, events, sponsorship, news, public service
activities, speeches and identity media. The local culture of Yogyakarta is always
presented in each of the activity. It is not only the company and the product that is
introduced by Cokelat nDalem, but also the culture of Yogyakarta.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Key Words :Marketing Public Relations
KW  -  Culture of Yogyakarta
KW  -  Cokelat nDal
M1  - skripsi
TI  - AKTIVITAS MARKETING PUBLIC RELATIONS
PADA COKELAT NDALEM
(STUDI DESKRIPTIF KUALITATIF DALAM MENGANGKAT KEBUDAYAAN YOGYAKARTA)
AV  - restricted
ER  -