%A NIM. 11730079 FENDI R. WIDIANTO
%O Fatma Dian Pratiwi, M. Si
%T AUDIENCE ADAPTATION DALAM GAYA BERPAKAIAN
(STUDI DESKRIPTIF KUALITATIF TREND JILBOOBS PADA MAHASISWI YOGYAKARTA)
%X Every people has different ability to communicate, some people may good
at entertaining others, but some others good at comforting people. Its influenced
buy cognitive complexity from each person. Cognitive complexity control how
people producing message in communication process. One of the process is how
people select fashion for themselves. Fashion selection influenced by messages
which are obtained by people from outside and intepreted by themselves then send
it to others in fashion form represent of themselves, this process called Audience
Adaptation.
This research aim to describe the Audience Adaptation process using
descriptive qualitative method with primary and secondary data sources. Datas
from this research are transcript of depth-interview, support documents, and
support pictures. This research using Analysis Data Method from Cresswell.
This research see how youth muslimah in Yogyakarta when it comes to
Audience Adaptation of fashion hijab especially Jilboobs phenomenon. Youth
muslimah tend to following hijab trend and unobservant of religion’s rules, so
they tend to use fashion hijab as they want to be. Freedom of fashion caused
Jilboobs phenomenon and its brought shame on interpersonal construct of
muslimah Indonesia especially as people who obey their religion. Youth
muslimah Yogyakarta sent their person-centered messages in form of Jilboobs to
seeks personal satisfaction and try to get public attention indirectly.
%K Keywords : Jilboobs, Constructivism, Audience Adaptation, Hijab, Fashion
%D 2015
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib16763