eprintid: 16773
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/01/67/73
datestamp: 2015-08-11 01:46:24
lastmod: 2015-08-11 01:46:24
status_changed: 2015-08-11 01:46:24
type: thesis
metadata_visibility: show
creators_name: NOVITATSANI FAJRIN, NIM. 11730108
title: PERSEPSI STYLE KERUDUNG MODEL IKLAN DALAM IKLAN
TELEVISI
( STUDI DESKRIPTIF PADA SANTRIWATI CUSTOMER PRODUK WARDAH COSMETICS DI
PONDOK PESANTREN WAHID HASYIM YOGYAKARTA)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Keyword: Perception, Veil style, Veil Syar’i, Advertisement
note: Rika Lusri Virga, S.IP., MA
abstract: One of advertisement usefulness except to persuade is social usefulness.
Social usefulness advertisement can modify somenone life style. Hijab trend is
growth in Indonesia nowadays. This frends indude fashion and halal cosmetics.
Wardah have a good image which become product who can inspirate muslimah
woman. In this television advertisement that featured muslimah women who wear
hijab, tho have their own attraction. Unfortunately, as muslimah inspiratory, they
can’t inspire muslimah woman totally, like veil style that featured still not in
accordance with Islamic shari’a. Therefore this research want to understand about
Islamic student perception of veil style that featured in Wardah television
advertisement student as Wardah product customer who have more knowledge
about Islamic religion, they notice that veil style that featured in Wardah
television advertisement is not in accordance.
This research resultcan be concluded that Islamic student perception of
veil style using model Wardah cosmetics that featured in television advertisement
was interesting. The colours of veil that use in television advertisement was
monotonous., but already accordance with the Islamic shari’a. Which not using
veil colour that not flashy. Therefore that veil style can inspirite muslimah change
mindset of woman muslimah that using veil is looks so old-fashioned and not
fashionable become modern and fashionable. While from Islamic shari’a, Islamic
student who have knowledge about using shari’a veil in islam. notice that veil
style that featured in television advertisementis is not in accordance. Because veil
style that featured not covered the chest and still showing form curves of the body
and neck, and resembles a camel’s hump.
date: 2015-05-19
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   NOVITATSANI FAJRIN, NIM. 11730108  (2015) PERSEPSI STYLE KERUDUNG MODEL IKLAN DALAM IKLAN TELEVISI ( STUDI DESKRIPTIF PADA SANTRIWATI CUSTOMER PRODUK WARDAH COSMETICS DI PONDOK PESANTREN WAHID HASYIM YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/16773/2/11730108_bab-i_iv-atau-v_daftar-pustaka.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/16773/1/11730108_bab-ii_sampai_sebelum-bab-terakhir.pdf