SAEFUL BAHRI, NIM. 11391002 (2015) ANALISIS MARKETING MIX-7 (PRODUCT, PRICE, PROMOTION, PLACE, PEOPLE, PHYSICAL EVIDENCE AND PROCESS) TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BUSANA MUSLIM AL HAKIM PURWAKARTA JAWA BARAT. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.