%0 Thesis
%9 Skripsi
%A AJAR WIJAKSONO, NIM. 08730003
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2015
%F digilib:18683
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K mobile advertising, clients’ brand image
%T PENGARUH MOBILE ADVERTISING TERHADAP PENINGKATAN  BRAND IMAGE KLIEN  (SURVEI PADA PENGGUNA BBM ANDROID DI KALANGAN MAHASISWA PRODI  ILMU KOMUNIKASI FISHUM UIN SUNAN KALIJAGA YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/18683/
%X The purpose of this research is to investigate the influence of mobile advertising towards the  increase of client’s brand image by conducting a survey to BBM for Android users among  University students of Social and Humanities Science Faculty of UIN Sunan Kalijaga. The  hypothesis of the research is that the there is an influence of mobile advertising and the  increase of client’s brand image among University students of Social and Humanities Science  Faculty of UIN Sunan Kalijaga  The result of the normality test showed that the result was stated normal and the result of  linear test showed the value of sig linear of 0,024 and was 0,077 smaller than 0,10. The  deviation value was 0,167 smaller than 0,10. Therefore, it can be concluded that the relation  of the two variables was linear.  The result of simple linear regression was R square with 0,368 values. That result suggests  that the influence of mobile advertising towards clients’ brand image was 36,8 %, meanwhile  the rest 63,2 % was influenced by other factors.
%Z Drs. Siantari Rihartono, M. Si.