TY  - THES
N1  - Drs. Siantari Rihartono, M. Si.
ID  - digilib18683
UR  - https://digilib.uin-suka.ac.id/id/eprint/18683/
A1  - AJAR WIJAKSONO, NIM. 08730003
Y1  - 2015/09/28/
N2  - The purpose of this research is to investigate the influence of mobile advertising towards the
increase of client?s brand image by conducting a survey to BBM for Android users among
University students of Social and Humanities Science Faculty of UIN Sunan Kalijaga. The
hypothesis of the research is that the there is an influence of mobile advertising and the
increase of client?s brand image among University students of Social and Humanities Science
Faculty of UIN Sunan Kalijaga
The result of the normality test showed that the result was stated normal and the result of
linear test showed the value of sig linear of 0,024 and was 0,077 smaller than 0,10. The
deviation value was 0,167 smaller than 0,10. Therefore, it can be concluded that the relation
of the two variables was linear.
The result of simple linear regression was R square with 0,368 values. That result suggests
that the influence of mobile advertising towards clients? brand image was 36,8 %, meanwhile
the rest 63,2 % was influenced by other factors.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - mobile advertising
KW  -  clients? brand image
M1  - skripsi
TI  - PENGARUH MOBILE ADVERTISING TERHADAP PENINGKATAN
BRAND IMAGE KLIEN
(SURVEI PADA PENGGUNA BBM ANDROID DI KALANGAN MAHASISWA PRODI
ILMU KOMUNIKASI FISHUM UIN SUNAN KALIJAGA YOGYAKARTA)
AV  - restricted
ER  -