%0 Thesis
%9 Skripsi
%A ANDHIKA DWI PUTRA, NIM. 08730009
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2015
%F digilib:18685
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Advertising, Television Ads, Buying Interest
%T PENGARUH IKLAN TELEVISI TERHADAP MINAT BELI KONSUMEN  (STUDI DESKRIPTIF KUANTITATIF PENONTON IKLAN HOBAT HABBATUSSAUDA VERSI “RAMADHAN” PADA MASYARAKAT SAMBILEGI LOR, MAGUWOHARJO, DEPOK, SLEMAN, YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/18685/
%X The power of television is able to demonstrate the use of the product, appeared enexpectedly, able to provide excitement, can use humor, effectively usingthe company’s sales force and trade, the bility of achieving the desired impact. Due to the strength of the product through television advertising makes advertisers increasingly creative and innovative in designing an ad. The study will describe the influence of television advertising Hobat Habbatussauda on consumer buying interest. Subjects in this study were people Sambilegi Lor, Maguwoharjo, Depok, Sleman, Yogyakarta. Theory is used as a measuring tool SUPER A good advertising and Hiearchy of Effect as consumer buying interest stage. The method used was a survey by spreading the questionnaire as a measuring tool. Then the presentation of the data in study of advertising and buying interest collected and then presented in tabular form, the data is then carried grain normality test, linearity, product moment correlation and simple linear regression. Result of this research: 1. There is a significant relationship between advertising Hobat Habbatussauda towards buying interest in the people Sambilegi Lor, Maguwoharjo, Depok, Sleman, Yogyakarta with coefficient value 0,403 and significant value 0,000 < 0,05. 2. Effect of Hobat Habbatussuda ad on buying interest in the people Sambilegi Lor, Maguwoharjo, Depok, Sleman, Yogyakarta has a strong correlation with the value 0,635 and is located in the interval table Guldford strength of the relationship, between 0,5 – 0,75.
%Z Mokhamad Mahfud, S.Sos, M.Si