%0 Thesis
%9 Skripsi
%A YULINGGAR ADHI LAKSMONO, NIM. 08730072
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2015
%F digilib:18690
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Brand Image and and Brand Loyalty
%T PENGARUH CITRA MEREK TERHADAP LOYALITAS  MEREK KAMERA DSLR CANON  (SURVEY PADA KOMUNITAS FOTOGRAFI FOTKOM 401  UPN VETERAN YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/18690/
%X The research is titled: ” The Effect of Brand Image on Brand Loyalty on  Canon DSLR Camera “ (Based on research analysis from Fotkom 401 at UPN  Veteran in Yogyakarta)  Competition in the business world that increasingly stringent makes  consumers become increasingly powerful in the market because of the many  products available. This makes the company must determine the various strategies  to compete with competitors. One way to achieve a competitive advantage in  retaining customer loyalty is to create a good image in the eyes of consumers.  Brand loyalty is important for an enterprise to face the competition in today’s  business world. One way to achieve a competitive advantage in maintaining brand  loyalty is to build a good brand image in the eyes of consumers.  The purpose of this study was to find the variables that affect the brand in  part or in whole for brand loyalty and brand image to determine the variables that  influence brand loyalty. This study has two variables, namely the independent  variable (X) and the dependent variable (Y). The independent variable in this  study is the image of the brand with the type of sub-variables: corporate image  (X1), user image (X2), and the image of the product (X3). Meanwhile, brand  loyalty is the dependent variable (Y). The population in this study are members of  Fotkom 401 on UPN Veteran Yogyakarta. In this study, researcher looking where  the total population studied was limited or not much, so the census data collection  is done by taking a sample of 50 respondents. The statistical technique used is a  simple regression analysis. Hopefully the result of this research will bring a  positive impact of the brand image to the DSLR Canon camera brand loyality in  FOTKOM 401 photograpy community of UPN Veteran Yogyakarta University.
%Z Dra. Marfuah Sri Sanityastuti, M. Si