@phdthesis{digilib18694,
           month = {September},
           title = {PENGARUH IKLAN PEMILU TERHADAP MINAT PEMILIH PEMULA
(STUDI KUANTITATIF PADA PEMILU LEGISLATIF TAHUN 2014 PADA IKLAN TV VERSI ?GENERASI CERDAS? DI
DESA WIDARAPAYUNG WETAN KEC. BINANGUN KAB. CILACAP)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 08730088 MIFTACHUL MUFID},
            year = {2015},
            note = {Drs. Siantari Rihartono, M.Si},
        keywords = {election , abstention , election advertising , voters},
             url = {https://digilib.uin-suka.ac.id/id/eprint/18694/},
        abstract = {EFFECT OF ADVERTISING ON ELECTION for BEGINNER VOTERS INTEREST
( Quantitative Studies in the 2014 legislative elections on TV ads of " Generasi Cerdas"
version in the Widarapayung Wetan village Binangun sub-district Cilacap district )
Since independence , the Election have been held many times in Indonesia. Since then,
elections have produced some of the leaders and representatives . Later in the democratic era
marked by the holding of direct elections in which the Indonesian people directly involved as
voters , appear wide range of phenomena in society when facing elections . That phenomenon ,
among others, the emergence of a movement called white group (abstentions).
White or abstentions group is referred to as the boycott movement against the elections
which took place in Indonesia . Abstentions itself is often interpreted as a conscious movement
to abstain from voting . This movement arose because of dissatisfaction with the condition of the
government.
KPU ( General Election Commission ) as the party designated to be responsible for the
organization of elections , including the success of the election initiative to create a variety of
strategies to increase the number of participants of voters at elections held . One of the efforts of
the Commission in the legislative elections in 2014 is to make advertising in the mass media
dissemination TV with the theme " Generasi Cerdas" . This ad is targeting first-time voters are
first time voters become voters in the election in Indonesia .
This study will be conducted using AIDDA communication theory as grand theory and
using quantitative descriptive study . In this empirically used a simple linear regression analysis
techniques and using a Likert scale in the enclosed questionnaire .}
}