%0 Thesis
%9 Skripsi
%A MIFTACHUL MUFID, NIM. 08730088
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2015
%F digilib:18694
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K election , abstention , election advertising , voters
%T PENGARUH IKLAN PEMILU TERHADAP MINAT PEMILIH PEMULA  (STUDI KUANTITATIF PADA PEMILU LEGISLATIF TAHUN 2014 PADA IKLAN TV VERSI “GENERASI CERDAS” DI  DESA WIDARAPAYUNG WETAN KEC. BINANGUN KAB. CILACAP)
%U https://digilib.uin-suka.ac.id/id/eprint/18694/
%X EFFECT OF ADVERTISING ON ELECTION for BEGINNER VOTERS INTEREST  ( Quantitative Studies in the 2014 legislative elections on TV ads of " Generasi Cerdas"  version in the Widarapayung Wetan village Binangun sub-district Cilacap district )  Since independence , the Election have been held many times in Indonesia. Since then,  elections have produced some of the leaders and representatives . Later in the democratic era  marked by the holding of direct elections in which the Indonesian people directly involved as  voters , appear wide range of phenomena in society when facing elections . That phenomenon ,  among others, the emergence of a movement called white group (abstentions).  White or abstentions group is referred to as the boycott movement against the elections  which took place in Indonesia . Abstentions itself is often interpreted as a conscious movement  to abstain from voting . This movement arose because of dissatisfaction with the condition of the  government.  KPU ( General Election Commission ) as the party designated to be responsible for the  organization of elections , including the success of the election initiative to create a variety of  strategies to increase the number of participants of voters at elections held . One of the efforts of  the Commission in the legislative elections in 2014 is to make advertising in the mass media  dissemination TV with the theme " Generasi Cerdas" . This ad is targeting first-time voters are  first time voters become voters in the election in Indonesia .  This study will be conducted using AIDDA communication theory as grand theory and  using quantitative descriptive study . In this empirically used a simple linear regression analysis  techniques and using a Likert scale in the enclosed questionnaire .
%Z Drs. Siantari Rihartono, M.Si