eprintid: 18701
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/01/87/01
datestamp: 2015-12-17 06:41:53
lastmod: 2015-12-17 06:41:53
status_changed: 2015-12-17 06:41:53
type: thesis
metadata_visibility: show
creators_name: DAMASC DARMAWAN S, NIM. 08730124
title: MODEL KOMUNIKASI ELECTRONIC WORD OF MOUTH TERHADAP
MEDIA SOSIAL TWITTER
(STUDI DESKRIPTIF KUALITATIF PADA FOLLOWERS AKUN TWITTER @JNE_ID)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Communication Model, electronic word of mouth through Twitter, electronis word of mouth
dimension, promotional strategy
note: Alip Kusnandar, M.Si
abstract: ELECTRONIC COMMUNICATION MODEL OF WORD OF MOUTH THROUGH TWITTER
(Descriptive Qualitative Study to @JNE_ID Followers)
Technology development supports informatic technology use with the existance of gadgets, cheap internet
connection, and hotspot area. Internet exchanges information from anywhere fast and easily so it brings
up social media like Facebook. MySpace and Twitter that grow rapidly. Twitter is a microblogging web
that facilitates its users to update their self information, business and so on. The researcher focuses on
electronic word of mouth and is interested to observe electronic communication model of word of mouth
done by @JNE_ID followers.
This research is aimed to understand and find the electronic communication model of word of mouth on
social media done by @JNE_ID followers. The researcher used SOR (Stimulus, Organism, Response)
model of communication.
This research is qualitative with descriptive type. Data is collected by observation, literature study, and
internet data. This research was started on August 2015 by observing on twitter. The researcher collected
tweets with a keyword of @JNE_ID. The collected tweets were then sorted and classified by the
dimension of electronic word of mouth. All the communication models showed that customers’
satisfaction boosted positive electronic word of mouth and, on the contrary, customers’ disappointment
boosted negative electronic word of mouth. The stimulus consists of the experience of the company
services, mass media input, and tweets of electronic word of mouth senders and receivers. The involved
organism was customers and non-customers. The response found was cognitive, conative, and affective.
The feedback concepts on this research were renponse, confirmation, and internal servomechanism.
date: 2015-09-28
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   DAMASC DARMAWAN S, NIM. 08730124  (2015) MODEL KOMUNIKASI ELECTRONIC WORD OF MOUTH TERHADAP MEDIA SOSIAL TWITTER (STUDI DESKRIPTIF KUALITATIF PADA FOLLOWERS AKUN TWITTER @JNE_ID).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/18701/2/08730124_bab-i_iv-atau-v_daftar-pustaka.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/18701/1/08730124_bab-ii_sampai_sebelum-bab-terakhir.pdf