%0 Thesis
%9 Skripsi
%A PUTRI ATIKAH LELLYANA, NIM. 11730094
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2015
%F digilib:18737
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K AirAsia Airline, News, Image
%T PENGARUH BERITA KECELAKAAN PESAWAT MASKAPAI  PENERBANGAN AIRASIA DI MEDIA ONLINE TERHADAP CITRA  JASA PENERBANGAN  (SURVEY PADA MAHASISWA PENGGUNA MASKAPAI PENERBANGAN DI UNIVERSITAS  MUHAMMADIYAH YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/18737/
%X This research is either to recognize or to measure how big the impact of  AirAsia Accident is in online media related to the flight image particularly for the  Customers of AirAsia Trading Company included the students of  Muhammadiyah University of Yogyakata. In this research, the rearcher wiil do  the descriptive research and use the quantitative approach.  Descriptive reasearch involves collecting data in order to test hypotheses  or to answer questions concerning the current status of the subjects of the study.  Descriptive data are usually collected through a questionnaire survey, interviews,  or observasion. The target population (member of populatin ) in this research is  about 100 persons. This research will also use an insidental sampling in which a  tenique in this phase is to determine the sample based on coincidence, anyone  who by chance meets with the researcher, and he/she, of course, could be  considered as a news source.  In analyzing data the researcher will use the formula of linear regression  and simple formality. From the results of the above calculation formula could be  found value of 36,7 % and the rest of 63,3% is influenced by the other varable  which is not involved in this model of study.
%Z Mokhammad Mahfud, S.Sos.I.,M.Si