@phdthesis{digilib18743,
           month = {September},
           title = {PELANGGARAN ETIKA PERIKLANAN PADA IKLAN MEDIA CETAK
(ANALISIS ISI PELANGGARAN ETIKA PARIWARA INDONESIA TERHADAP IKLAN KOMERSIAL
PADA SURAT KABAR HARIAN TRIBUN JOGJA PERIODE 1 MARET ? 31 MARET 2015)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 11730128 MUHAMMAD IRHAS},
            year = {2015},
            note = {Rika Lusri Virga, S.I.P, M.A},
        keywords = {Etika Pariwara Indonesia, Commercial Ads, Tribun Jogja},
             url = {https://digilib.uin-suka.ac.id/id/eprint/18743/},
        abstract = {At present, the human can not escape from ads activity. The promoting
products and services have a regulation to organize advertising process in Indonesia
named ?Etika Pariwara Indonesia? as a reference of promoting products and services
on mass media. A lot of advertiser promote their products and services on the mass
media, but part of them doesn?t respect the Etika Pariwara Indonesia. in fact, the ads
published on the mass media specially published on a regional mass media.
According to above, researcher take a advertising problem that it was
happened on the mass media is tittled ?Pelanggaran Etika Pariwara Indonesia
terhadap Iklan Komersial pada Surat Kabar Harian Tribun Jogja Periode 1 Maret ? 31
Maret 2015?. This type of research is content analysis used description method. Type
of data is commercial ads, was taken from regional newspaper Tribun Jogja periode
1st March ? 31st March 2015 many as 159 commercial ads.
The result showed that commercial ads mostly break the Etika Pariwara
Indonesia is used superlative words many as 14 ads with percentation 42.42\% from
all the commercial ads violation. The type of products who break the Etika Pariwara
Indonesia is retail product with percentation 42.42\% from all commercial ads
violation. Beside that, the product type of retail mostly break the Etika Pariwara
Indonesia is used superlative words with percentation 10.71\% from all type product
of retail.}
}