%A NIM. 11140056 HARI SETYAWAN %T REPRESENTASI NILAI BUKU DALAM DRAMA TELEVISI BIBLIA KOSHODOU NO JIKEN TENCHOU (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) %X This study aimed to describe the representation of the value of books in a television drama Biblia Koshodou no Jiken Tenchou. This study is a qualitative research by using a semiotic approach. Data collection techniques used is observation by carefully watching movies and then take screenshots and record the dialogue scenes related to the research theme. The data analysis technique used is Peirce semiotic analysis ie triangular of meaning theory. These results indicate that the book value which represented in the television drama Biblia Koshodou no Jiken Tenchou is knowledge value, economic value, political value, aesthetic value, and social value. Knowledge value of the book demonstrated by the behavior of booksellers, librarians, and students. Economic value of the book is shown by the behavior of bookseller and housewives. Political value of the book is shown by attitude book collector and rich people. Aesthetic value represented by book cover design by book cover artist. Social value of books represented by a person's behavior lends free books. Researchers suggest this study as a reference for librarians to understand the types of library users. %D 2016 %K book value, Peirce semiotic, Biblia Koshodou no Jiken Tenchou %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib19309