relation: https://digilib.uin-suka.ac.id/id/eprint/19410/
title: HUBUNGAN ANTARA PERSEPSI TERHADAP IKLAN  PRODUK SMARTPHONE DENGAN KEPUASAN  KONSUMEN PENGGUNA SMARTPHONE
creator: RENGGANIS PUSPITORINI, NIM. 11710012
subject: Psikologi
description: This study aims to determine the relationship between perceptions of  advertisement with smartphone customer satisfaction. Hypothesis of the study is there  is positive relationship between the perceptions of smartphone product advertisement  with smartphone users satisfaction. Subjects in this study are 138 male and female  undergraduate student smartphone users.  The study use incidental sampling technique. This research uses quantitative  methods. Data collection tool used in this study is the satisfaction scale and the scale  of perception of the ads created by researcher. Data analysis using correlation  techniques of Product Moment with SPSS 16.00 for Windows  The results of this study indicate that there is no positive relationship between  perceptions of advertisement with smartphone user satisfaction. This is indicated by  the correlation coefficient (r) of -0.071 and p = 0.203 (p> 0.05). Thus, hypothesis of  this research is rejected.
date: 2016-01-26
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/19410/2/11710012_bab-i_iv-atau-v_daftar-pustaka.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/19410/1/11710012_bab-ii_sampai_sebelum-bab-terakhir.pdf
identifier:   RENGGANIS PUSPITORINI, NIM. 11710012  (2016) HUBUNGAN ANTARA PERSEPSI TERHADAP IKLAN PRODUK SMARTPHONE DENGAN KEPUASAN KONSUMEN PENGGUNA SMARTPHONE.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.