eprintid: 19621
rev_number: 11
eprint_status: archive
userid: 6
dir: disk0/00/01/96/21
datestamp: 2016-03-03 02:57:09
lastmod: 2016-03-03 02:57:09
status_changed: 2016-03-03 02:57:09
type: thesis
metadata_visibility: show
creators_name: IIN WAHYUNI, NIM. 11730112
title: ANALISIS PESAN PERSUASIF E-WOM SOSIAL MEDIA (Studi Deskriptif Pesan Persuasif Akun @dgejrot pada Konsumen di Instagram Periode Juni-September 2015)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: EWOM, social media, content of analysis.
note: Rama Kertamukti, M.Sn.
abstract: Social media currently have the function not only to communicate, but could also be use for marketing. Social media can be a container for the consumer to find information about a company or product sold. Consumers who feel the satisfaction of product consumed will write positive things from the product and upload on account of social media, as well as the opposite (electronic word-of-mouth communication). Terms of the program done by the consumer D'Gejrot Kemek’s. D'Gejrot Kemek’s consumers often upload photos or comments on Social Media Instagram, so is able to increase by 50% the number of consumers who come. Some of these comments are certainly persuasive. However, often found a message that is not persuasive, even not relate to D'Gejrot Kemek.
This research is Qualitative research with the method of analysis of content. This method is use to describe the contents of the upload consumers through persuasive Instagram period June-September 2015. This persuasive messages to describe based on the terms and structure of persuasive messages. Conclusion of this research explain that the messages which uploaded on Instagram contain positive persuasive messages by using the structure of the message one side.
Keywords: EWOM, social media, content of analysis.
date: 2015-12-21
date_type: published
pages: 119
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: Fakultas Ilmu Sosial dan Humaniora
thesis_type: skripsi
thesis_name: other
citation:   IIN WAHYUNI, NIM. 11730112  (2015) ANALISIS PESAN PERSUASIF E-WOM SOSIAL MEDIA (Studi Deskriptif Pesan Persuasif Akun @dgejrot pada Konsumen di Instagram Periode Juni-September 2015).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/19621/1/11730112_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/19621/2/11730112_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf