%0 Thesis
%9 Skripsi
%A ANNA NABILATUN NISA, NIM. 11651003
%B FAKULTAS SAINS DAN TEKNOLOGI
%D 2016
%F digilib:19645
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Social Media Mindtalk Usability testing, User experience.
%T ANALISIS USER EXPERIENCE MEDIA SOSIAL MINDTALK
%U https://digilib.uin-suka.ac.id/id/eprint/19645/
%X Social media has been a trend almost in all over the world at this time,  including Indonesia. One of Indonesia’s social media is mindtalk application  which is based interest to accommodate the interests of its users in the form of  channel. User is the most important stakeholder in developing of system. User  experience/UX focuses on deep understanding about the user, what the user  needs, what the user evaluate, the user ability, and also the user limitation.  From the information that the writer got, the writer will do analyzing the  user experience/ux on mindtalk with usability parameter based on Jacob Nielsen  theory which aims to get a conclusion how good usability level is measured based  on the value of learnability, efficiency, memorability, errors, and satisfactions  from mindtalk and also generates some recommendations factor improvement  which is researched is expected useful for all another developers of social media.  Validity test is used by the writer to 30 respondents to know the  statement valid or not. After the statements on questioners are valid, next is do  giving online questioners to 100 respondents. Research design is used by the  writer is descriptive concept because the characteristic is explaining or describing  the phenomenon which is researched, while the approach which is used is  quantitative. The conclusion that the writer got in this research shows that level  (rate) of usability on mindtalk is at a high level with a value of 55%.
%Z M. Mustakim, M.T