%A NIM. 12140011 ATIKA RAHMAWATI %O Dra. Labibah M.LIS. %T ANALISIS GENDER DALAM KEGIATAN PROMOSI PERPUSTAKAAN TAHUN 2013-2014 DI BADAN PERPUSTAKAAN DAN ARSIP DAERAH %X This research aims to describe the forms and implementations of library promotion activities at BPAD DIY on 2013-2014 based on gender perspective. The method of this research uses descriptive qualitative method. Then, data collection techniques use documentation, observation and interviews. This research concludes that there are nine forms of library promotion activities at BPAD DIY on 2013-2014, there are Workshop or Seminar, Book Review, Book Fair, Building Exhibition, Visit Library Day Exhibition, Books Commemoration Day, Competitions, Jogja Reading Movement and Creativity Development. On those activities indicate high level of gender equality based on four aspects: access, participation, control, and benefits. From those nine promotion activities there is no one activities that contain gender inequality. But, there is one activity which if it is seen from access aspect will potentially creates gender inequality that is competition activity. The result of the research shows there are stereotype that blocks men and women to compete together and an opinion that cognitive ability of women is higher than men in the king and queen of book competition, writing java story competition, and reviewing java book competition %K Gender Analysis, Library Promotion, BPAD DIY %D 2016 %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib20027