relation: https://digilib.uin-suka.ac.id/id/eprint/20046/
title: DISCOURSE ANALYSIS OF  “ REXONA ADVERTISING”
creator: NASHIHAH, NIM. 10150002
subject: Sastra Inggris
description: This study aims to describe, to analyze and to compare the texts and contexts in  printed advertisements of Rexona Power (fermin), Rexona Men (iced cool), and  Rexona Women (maximum potection) that are found in www. coloribus. com. It is  interesting to get the research about the meaning of discourse in three  advertisements of Rexona Power, Rexona Men and Rexona women. The writer  has the two research questions that want to reveal. It is about how do texts and  contexts of advertisement Rexona Power, Rexona Men and Women express  meaning and how are those three advertisements different. The objective of study  are to describe the meaning of the texts and contexts of advertisements of Rexona  Power, Rexona Men and Women and to describe how those three advertisements  different. This research uses descriptive qualitative method since this research is  used an advertisement and collecting data by library research. This research is  used some theories; theory of the discourse of advertising by Cook and cohesion  concepts adapted by Cook from Halliday and Leech. In this research, the writer  finds out the number of cohesion devices in text of advertisement Rexona power  that includes repetition, referring expression, sense relation, ellipsis and  conjunction. While, the two others have repetition, referring expression, ellipsis  and conjunction. Repetition makes co-reference in text clear; sense relations may  add new information economically while also aiding clarity; referring expressions  are brief, though they sacrifice clarity; conjunction make connections clear. While  the contexts in Rexona Power creates meaning a discourse of bullfighting in  Mexico, Rexona Men creates meaning a discourse of a sport car, while Rexona  Women creates meaning a discourse of a feminism.
date: 2016-03-28
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/20046/2/10150002_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/20046/1/10150002_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   NASHIHAH, NIM. 10150002  (2016) DISCOURSE ANALYSIS OF “ REXONA ADVERTISING”.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.