%0 Thesis
%9 Skripsi
%A MUNTIYAS SYILVANI, NIM. 09390165
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2016
%F digilib:20115
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K tangible (direct evidence), reliability (reliability), responsiveness  (responsiveness), assurance (assurance), empathy (empathy) and customer  satisfaction Bank BNI Sharia Kusumanegara Yogyakarta branch.
%T PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH  BANK BNI SYARI’AH CABANG KUSUMANEGARA YOGYAKARTA
%U https://digilib.uin-suka.ac.id/id/eprint/20115/
%X Customer satisfaction becomes important benchmark for sustainability fund  raising activities, particularly in the Islamic financial institutions such as Sharia  banking. Customer satisfaction being targeted and as a major marketing tool for  companies in the services sector. Companies making every effort to be able to  compete and withstand the competition is to provide the best service for  consumers to survive and feel satisfied.  This study aims to clarify the effect of customer satisfaction Bank BNI  Cabang Syar'ah Kusumanegara Yogyakarta. This study measured customer  satisfaction factors BNI Syari'ah with independent variables are tangible (direct  evidence), reliability (reliability), responsiveness (responsiveness), assurance  (assurance), and empathy (empathy). This study is that the data obtained through  questionnaires. The data were analyzed quantitatively by multiple linear regrei  method using SPSS 16.0 for Windows.  Based on the analysis and data processing, it can be seen that the variables  tangible (direct evidence), reliability (reliability), responsiveness  (responsiveness), assurance (assurance), and empathy (empathy) simultaneously  significant effect on customer satisfaction Bank BNI Syari 'Ah. Partially, variable  reliability (reliability) and assurance (guarantee), and empathy (empathy)  significantly affects customer satisfaction Bank BNI Sharia. While the tangible  variables (direct evidence) and responsiveness (responsiveness) no significant  impact on member satisfaction BNI Sharia.
%Z 1. DRS. A. YUSUF KHOIRUDIN., SE., M.SI  2. DR. IBNU MUHDIR., M. AG