<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI)"^^ . "Radio is a medium that is close to the community. In almost every family has a\r\nradio. Is not strange to our society still listen to Radio either among the elderly,\r\nyoung children even though at this present era are already a lot of television. The\r\ncloseness of the community with Radio is caused by radio contribution in\r\ndelivering the message information, education and entertainment. Aside from\r\nbeing a channel of information and education is also means of communication\r\nradio advertising effective, because of segmentation of society that is diverse\r\naudience of radio broadcasts. This makes the radio position as a communicator\r\nadvertisers are still countable. This study aims to determine how the role of radio\r\nas a communicator positioning to advertisers.\r\nIn this study is \"Positioning Radio in Grabbing Advertising\", this study aimed to\r\ncompare Radio Positioning between Pass FM and Harbos FM Pati in grabbing\r\nadvertisement. To find out how it compares to the positioning of these two radio\r\nads in an effort to achieve, researchers used a qualitative descriptive research\r\nmodel. To obtain information on this study, the researchers interviewed\r\ninformants as a source of research data, namely the marketing of both the radio.\r\nData collection techniques that used in this research is interview (Interview),\r\nobservation and documentation. In this study, researchers used media economic\r\ntheory that raised by Dennis McQuail to analyze data from the research results.\r\nDennis McQuail mention that the political economy of media theory as an\r\napproach that focuses more on the economic structure of the payload (the\r\ncontents) ideological media.\r\nBased on the results of data analysis showed that the more people who become\r\nlisteners a radio station, it will be the greater the possibility for the radio to be\r\nable to make a profit, because life and death of a radio broadcast will be greatly\r\ndetermined by the number of advertisers. Potisioning in grabbing advertisement if\r\ncompared between the two Radio PAS and HARBOS facts can not be compared\r\nbecause the radio has its own market or segmentation, which one has the identity\r\nof the radio propaganda and information, and the other is a radio dangdut and\r\nhumor. If viewed in terms of strategy, the researchers believe that is not the same\r\nas any ordinances or procedures must be different from the suitable deals what\r\nthey have planned."^^ . "2016-03-28" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM. 09730029"^^ . "MUHAMMAD ZAINAL MUTTAQIN"^^ . "NIM. 09730029 MUHAMMAD ZAINAL MUTTAQIN"^^ . . . . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Text)"^^ . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Text)"^^ . . . "09730029_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . . "small.jpg"^^ . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . . "POSITIONING RADIO DALAM MERAIH IKLAN\r\n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI) (Other)"^^ . . . . . "HTML Summary of #20138 \n\nPOSITIONING RADIO DALAM MERAIH IKLAN \n(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .